Tobacco Road and Aloft recognized as part of Durham's transformation

"Located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park, Aloft Durham Downtown is at the heart of the American Tobacco Historic District, which launched a massive redevelopment and restoration project in 2004 to transform the iconic American Tobacco Company’s campus into a unique, mixed-use development complex with local and national corporations, restaurants and event venues."
 

—"Starwood Hotels’ leading-edge Aloft brand launches in Durham, North Carolina" Staff, Hotel Design

Hospitality Net features the Durham Aloft Hotel

"The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "We're seeing phenomenal success of the brand in dynamic markets across the globe, and we look forward to bringing its tech-forward mind-set, leading-edge design and buzzing social scene to the exciting city of Durham."

—"Starwood Hotels’ Leading-Edge Aloft Brand Launches in Durham, North Carolina", Hospitality Net