"The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "We're seeing phenomenal success of the brand in dynamic markets across the globe, and we look forward to bringing its tech-forward mind-set, leading-edge design and buzzing social scene to the exciting city of Durham."
—"Starwood Hotels’ Leading-Edge Aloft Brand Launches in Durham, North Carolina", Hospitality Net
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