"Whatever method a DMO might launch, many use research to back up their efforts. They want to ensure that stakeholders, governments and others with funding controls have the local story about the hospitality industry’s economic impact. One manager who values the role that research plays for her bureau in procuring and preserving funding is Shelly Green, president and CEO of the Durham [N.C.] CVB... Green believes that many DMOs don’t do enough research on tourism impact, which is increasingly important in today’s recessionary climate."
- Market Value, Meetings Focus
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