Tuesday, March 27, 2012

The New York Times - McKinney, "The Pitch"

"Contestants on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns...'We went through several weeks of back-and-forth with Studio Lambert and AMC,' said Jeff Jones, president at McKinney, who appears in the episode in which his agency and WDCW LA compete for the Subway assignment, 'but we were willing to take the risk because we ask our clients every day to take risks.'"

Getting Ad Agencies Into Reality TV, The New York Times

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