"When it comes to identifying great beers, image is almost as important as taste. You could be presented with the best beer in the world, but if it’s served in a plastic cup at a dirty bar, you’re not going to get the full experience. This is why we always insist that good beers be served properly. This is why glasses and their shapes are so important. Taste is only one aspect of the better beer process. Ever wonder why a stout tastes horrible if you drink it out of the bottle? It’s because you have absolutely no idea what to expect. You haven’t seen the color, or the thickness, or the head, or the sediment. You haven’t smelled it in the open air. You haven’t taken the time to form any expectations. This is why I love visiting Bull City Burger and Brewery in Durham, NC. They understand the concept of proper presentation."
- Worth a thousand words, Brew Chief
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