The New York Times - McKinney, "The Pitch"

"Contestants on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns...'We went through several weeks of back-and-forth with Studio Lambert and AMC,' said Jeff Jones, president at McKinney, who appears in the episode in which his agency and WDCW LA compete for the Subway assignment, 'but we were willing to take the risk because we ask our clients every day to take risks.'"

-  Getting Ad Agencies Into Reality TV, The New York Times

MSNBC - McKinney's SPENT

"Most Americans know the facts about low-wage work, but many have been lucky enough to avoid actually having to live on $8 or $9 an hour. A computer game called Spent gives you the opportunity to see what it would be like to walk in a poor person’s shoes. The game, by an advertising firm called McKinney and Urban Ministries of Durham, N.C., starts with a choice: Would you like to be a server, a warehouse worker or a temp?"

- MSNBC, Can you live on $9 an hour? Play the game

Ad Age - McKinney's 'Boot or Bust' Campaign for Lenovo

"Lenovo is about to take product demonstrations to a whole new height -- about 30,000 feet. A new marketing campaign for its laptops shows one being dropped out of airplanes attached to an unopened parachute. The only way the computer can "save itself" is by booting up in fewer than the 10 seconds it takes to hit the ground... The high-flying "Boot or Bust" campaign created by McKinney, Durham, N.C., is an extension of an effort running since May."

Mashable - McKinney and Urban Ministries of Durham

"It’s one thing to feel bad for homeless people; it’s another to be forced into their shoes. Advertising agency McKinney has teamed up with Urban Ministries of Durham (UMD), a non-profit based in North Carolina, to create SPENT, an online game that guides users through what it feels like to be homeless."

- New Website Guides You Through the Homeless Experience, Mashable