Moog is a good fit for Durham

"It was also the first time Moogfest has been located in Durham, after previous stints in New York City and then in Asheville, North Carolina, the hometown of the Moog company but a more remote location. That fits nicely with Durham, which is positioning itself as an East Coast alternative to Silicon Valley and Austin, and there were faint echoes of South by Southwest."

— "Moogfest 2016: A Futurism Weighted With History and Trepidation"David Graham, The Atlantic